In the 30’s the Perez family came to Andorra. That small country , at the time forgoten amongst the mountains, lived frugally of its pastoral activity, but the seeds of the futur development were already there : tourist resources, light tax system and a total freedom to enterprise actions. Georges and Antoine Pérez were able to see it and built, in just one generation, a Group that would become the economical engine of the country, and still is the first integrate company of the Principate.
The concept that was never put aside is quite simple and effective : to search tirelessly the best products and the best partners. Till the 70’s, the Group managed to accumulate commercial representation and associations with the most prestigious brands.
Regarding to the “Grans Magatzems Pyrénées” distribution, they affiliated to the French group Printemps; in the automobile field, they became the importer and dealer of BMW, Mercedes and other marks; regarding tobacco, they created, with other partners, a structure that manufactures and distribues the Reynolds products (Winston and Camel); the electronic towards the public, once more became the exclusive importers of Sony, Matsushita, Olympus, Minolta and many others.
Nowdays, the Pyrénées holding still has its familiar character, now going in the second generation, Mr. Patrick Pérez,Chairman of the careful and invaluable assistance of his mother, Mrs. Jacqueline Pradère widow Georges Pérez, distribution still is their “core business”; always with new activities and projects in and out of Andorra.